When we think of endorsements, spokespeople, and narrative advertising, we think big. The Priceline Negotiator, the Billy-Mays-style TV advertisements, and even the occasional ‘family’ business, complete with smiling faces and a simple pitch. Most images of video production make us think of big companies, major corporations, and long-term businesses with endless advertising expenditure.

Amazingly, all those promotional video assets once thought of as ‘only’ for big companies are available for small providers and online businesses. Thanks to VideoTile, a simple overlay pitch-style video – once a marketing asset only available to the biggest, richest, and most successful companies – can be an advertising tool available for small businesses and online enterprises.

Just like 1996′s internet was dotted with examples of ‘big’ companies developing alongside ultra-small competitors and family businesses, 2010′s internet is dotted with examples of businesses big and small using the same technology. An interactive video is available to everyone, and even those with tight marketing budgets and results-based businesses can invest in something that provides real returns.

Next time your marketing ‘dreams’ are shot down due to the assumption that they’re only available to big businesses and major firms, it could be worth a rethink. Video production, much like many other technologies, isn’t just for major players. With the right strategy, it could form an integral part of even the most inexpensive marketing effort.